Kevin Knopf

With over 20 years of industry experience in human resources and benefits communication, Kevin Knopf leverages his expertise to empower Keenan and its clients. Joining Keenan in 2008, he plays a pivotal role in:

• Crafting clear and engaging educational materials on employee and retiree benefits programs, ensuring clear understanding and informed decision-making.
• Providing up-to-date legislative and regulatory information (in collaboration with Keenan legal and legislative department and service team members) to keep Keenan clients informed and compliant.
• Developing engaging employee-engagement activities to foster a well-informed and satisfied workforce around their benefits offerings.
• Supporting clients in crafting comprehensive communication strategies tailored to promote insurance programs that support employees through their complete employment lifecycle from initial onboarding to retirement.

Kevin is a dedicated and knowledgeable professional passionate about empowering individuals and organizations through clear and effective communication.

• Certified Content Marketing Professional (CCMP)
• Certified Marketing Professional (CMP)
• Accredited in Public Relations (APR)
• Project Management Professional – Responsive (formerly RFPIO)
• Content Lifecycle Certification – Responsive (formerly RFPIO)

A sought-after speaker and thought leader, Kevin has shared his expertise at numerous conferences, including:

• Council of Insurance Agents and Brokers - Panelist on Client Profiles/Client Personas for Delivering Effective Messaging

Kevin's passion for clear and impactful communication extends beyond Keenan, actively contributing to the advancement of the industry through public speaking engagements. Kevin has also published the following:

• Tips For the Hybrid Work World – Insurance Thought Leadership Magazine
• Employee benefits: An underutilized recruitment tool – Western City Magazine
• Are You On A Sinking Ship: CalPERS Benefits Challenges – Keenan Blog